A website page has a navigation bar and ten things to click. A landing page has one job: get the visitor to fill in the form. Zoho LandingPage builds those pages without touching your main site, tests variations against each other and sends every submission into Zoho CRM with its campaign source. This hub covers what it does, the pricing change that made its entry plan free, and how to build pages that earn their ad spend. It belongs to the Marketing & Commerce cluster.
| Plan | Price | Highlights |
|---|---|---|
| Essentials | Free | Up to 5,000 visitors a month; pages carry a small Zoho LandingPage credit in the footer |
| Professional | Paid, per month billed annually | Higher visitor limits, no footer credit, add-ons available |
| Enterprise | Paid, per month billed annually | Highest limits, advanced controls |
Zoho made the Essentials plan free in 2026, raised its visitor limit from 1,000 to 5,000 and revised the paid tiers, so check the official pricing page for current figures. LandingPage is included in Zoho One.
Pricing checked October 2026. These are Zoho’s published rates at the time of writing. They change over time, vary by region and currency, and may differ inside Zoho One, so confirm the current figures on the official pricing page linked above before you decide.
| Use a landing page when | Use a website page when |
|---|---|
| Traffic comes from an ad, email or social post with one offer | Visitors arrive from search and may want to browse |
| You want to test two versions of a message | The content is evergreen reference material |
| Conversion is the only goal | Navigation and discovery matter |
Submissions create or update leads in Zoho CRM with the page as their source, so the sales team sees exactly which campaign produced each lead. Pages can also enrol leads into Zoho Campaigns lists or Marketing Automation journeys, which is how a landing page becomes the start of a nurture sequence rather than a dead end.
Dedicated builders have larger template libraries and more advanced testing. LandingPage’s advantages are the free entry plan, the native CRM and Campaigns connection, and being inside Zoho One. For a business already on Zoho that runs a handful of campaigns at a time, it is usually enough.
| Page type | What the visitor gets | Form length |
|---|---|---|
| Lead magnet | A guide, checklist or template | Name and email |
| Webinar or event | A seat and a reminder | Name, email, company |
| Free trial or demo | Access or a booked call | Name, email, phone, one qualifying question |
| Product or offer | A discount or launch access | Email only |
Three numbers tell the story: visitors, conversion rate and cost per lead once ad spend is divided in. A page converting under two percent usually has a mismatch between the ad and the headline, or a form that asks too much. A page converting well but producing poor leads needs a qualifying question. Check device split too; a page that converts on desktop and fails on mobile is a layout problem, and most paid traffic is mobile.
Landing pages decay: offers expire, prices change, and a page still live six months after a campaign confuses visitors and skews reports. Keep a list of live pages with an owner and an end date, archive campaign pages when the campaign ends, and redirect retired URLs to the nearest live page so ads or old emails do not land on a 404.
Ad platforms penalise slow pages and visitors leave them. Keep images compressed, avoid autoplaying video above the form, and test the page on a phone over mobile data before spending on traffic. Use real text for headlines rather than text in images, label form fields properly, and keep colour contrast high; these help both accessibility and conversion.
A landing page form is a data collection point, so it needs a privacy link, a clear statement of what the visitor is signing up for, and a consent checkbox where the region requires one, such as under GDPR or CASL. Store the consent source and timestamp with the lead in Zoho CRM, because that record is what you rely on if anyone asks why they are being emailed. Pre-ticked boxes and bundled consent for unrelated marketing cause more trouble than the extra leads are worth.
Short answers, drawn from the guide above.
Zoho LandingPage is Zoho's landing page builder: drag-and-drop templates, forms that create CRM leads, A/B testing, custom domains and visitor analytics.
The Essentials plan is free with up to 5,000 visitors a month and a small Zoho credit in the footer. Professional and Enterprise plans are paid and remove the credit and raise limits. It is included in Zoho One.
Yes. Form submissions create or update CRM leads with the page and campaign as their source.
Yes. Pages can be published on a custom domain or subdomain.
Yes. You can run variations of a page and let the tool split traffic and report the winner.
No. Pages are built with templates and a drag-and-drop editor; the main site is untouched.
Pages are hosted by Zoho on your custom domain or subdomain; you link to them from your site or ads rather than embedding them. Forms built in Zoho Forms can be embedded on existing pages if you need that.
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What is a landing page? Creating a powerful landing page is essential to the success of an online marketing campaign. A landing page is the first page you “land on” after clicking a link. The focus of this landing page is to gather information (emails), to convert visitors into leads …
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