Zoho Campaigns is Zoho’s email marketing app. You build newsletters, promotions and automated email sequences, send them to lists and segments, and track opens, clicks and conversions. Its biggest advantage for Zoho users is the connection to Zoho CRM: lists stay in sync with your CRM, campaigns can target any CRM field and campaign activity shows up on the customer record for sales to see.
This guide covers what Zoho Campaigns does, what each plan costs, how it connects to Zoho CRM and the setup decisions that matter most. It sits in the Marketing & Commerce section of our Zoho One ecosystem guide.
A drag-and-drop editor and a template gallery let you build branded emails without code, and save your own templates for reuse.
Organize contacts into lists and segment them by any field, past campaign activity or CRM data, so each email goes to the people it is relevant to.
Workflows send emails automatically based on triggers such as joining a list, clicking a link or a date, which powers welcome series, nurture sequences and follow-ups.
Test subject lines, content or sender names on part of a list, then send the winner to the rest.
Embed sign-up forms and pop-ups on your website to grow your list, with consent captured at the point of sign-up.
Track deliveries, opens, clicks, bounces and unsubscribes per campaign, and see which links and segments perform best.
Zoho Campaigns also connects with other Zoho apps such as Zoho Forms and Zoho SalesIQ, and it is included in Zoho One.
Zoho Campaigns is priced by the number of contacts on your account.
| Plan | Starting price (500 contacts) | Email volume | Typical fit |
|---|---|---|---|
| Forever Free | $0 (up to 2,000 contacts) | 6,000 emails per month | Small lists and occasional newsletters |
| Standard | $4 per month, or $3 billed annually | Unlimited emails | Small businesses sending regular campaigns |
| Professional | $6 per month, or $4.50 billed annually | Unlimited emails | Teams needing advanced features such as dynamic content and ecommerce automation |
Prices rise as your contact count grows, and Zoho also offers pay-as-you-go email credits for occasional senders and SMS as an add-on. Check the current Zoho Campaigns pricing page with your real list size, and remember that Zoho One already includes Campaigns.
New users often mix these up. A list is a group of contacts you send to, such as Newsletter Subscribers or Customers. A segment is a filtered part of a list, such as customers in a particular region or contacts who clicked in the last 90 days; it updates as data changes. Tags are labels you add to contacts to group them across lists, such as webinar attendees. Keep lists few and broad, and use segments and tags for targeting, so you never maintain the same contact in five places.
Export your contacts with their consent details and the fields you use for segmentation, clean out bounced and unsubscribed contacts, authenticate your domain in Zoho Campaigns, then import or sync from Zoho CRM. Rebuild your key templates and automations, and send to your most engaged contacts first. Our comparison of Zoho Campaigns vs Mailchimp includes a step-by-step switching plan.
The best email is useless in a spam folder. Most deliverability problems come from three causes: an unauthenticated domain, old or bought lists, and sending too much too soon. Authenticate your domain, clean your list of bounced and long-inactive contacts, send consistently and watch your bounce and complaint rates in each campaign report. If you are moving from another tool, start with your most engaged contacts and build volume over the first few sends.
Short answers, drawn from the guide above.
Zoho Campaigns is used for email marketing: newsletters, promotions and automated email sequences sent to lists and segments, with reports on opens, clicks and conversions and native sync with Zoho CRM.
Zoho Campaigns has a Forever Free plan for up to 2,000 contacts and 6,000 emails per month. Paid plans with unlimited emails start at about $4 per month, or $3 billed annually, for 500 contacts.
Yes. Leads and contacts sync from Zoho CRM into Campaigns lists, changes keep flowing automatically, and campaign activity appears on CRM records.
Yes. Zoho Campaigns is one of the apps included in a Zoho One subscription.
Yes, especially for small businesses using Zoho CRM. It offers a free plan, low pricing per contact with unlimited emails on paid plans, and marketing data on the same records as sales.
Yes. SMS marketing is available as an add-on on paid plans, so you can reach contacts by text alongside email. Check Zoho’s pricing page for current SMS credit costs in your region.
Authenticate your sending domain, send only to contacts who opted in, remove hard bounces and long-inactive contacts, keep a consistent sending schedule and watch bounce and complaint rates in each campaign report.
The Forever Free plan covers up to 2,000 contacts and 6,000 emails per month. Beyond that, the Standard and Professional plans are priced by contact count with unlimited emails.
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