Three of the cheapest growth channels, affiliates, referrals and loyalty, usually run on three tools or none at all. Zoho Thrive runs all three: partners get tracking links and commissions, customers get rewards for referring and returning, and the business sees revenue by source. Orders flow in from Zoho Commerce and customers from Zoho CRM. It belongs to the Marketing & Commerce cluster.
| Plan | Model | Highlights |
|---|---|---|
| Free | $0 | Small programmes with core features |
| Paid plans | Per month by programme size (partners, members, transactions) | Larger programmes, more rules, payouts, branding |
Confirm current plans on the official Zoho Thrive pricing page; Thrive is included in Zoho One.
Pricing checked October 2026. These are Zoho’s published rates at the time of writing. They change over time, vary by region and currency, and may differ inside Zoho One, so confirm the current figures on the official pricing page linked above before you decide.
| Business | Start with |
|---|---|
| Online store with happy customers | Referral programme |
| Products that bloggers and creators recommend | Affiliate programme |
| Repeat-purchase business | Loyalty points |
| Subscription or membership | Referral plus loyalty tiers |
| Business | Why |
|---|---|
| Online stores | Referral and loyalty on Commerce orders |
| Course and software businesses | Affiliate partners with tracked commissions |
| Memberships | Loyalty tiers and referral rewards |
Reward both sides, keep the reward simple to explain in a sentence, and make sharing effortless from the account page or the order confirmation email. A store credit for the referrer and a discount for the friend is the pattern that works for most consumer businesses; for B2B, a gift or a service upgrade works better than cash. Track redemption and lifetime value of referred customers, who usually outperform paid acquisition.
Affiliates are a channel to be managed, not a programme to be launched and forgotten. Approve partners who fit the brand, give them creative and a dashboard, pay on time, and talk to the top ten each quarter about what converts. Fraud rules, such as blocking self-referrals and flagging coupon leaks, protect margin; Thrive provides the checks, and the programme owner has to switch them on.
Short answers, drawn from the guide above.
Zoho Thrive is Zoho's performance marketing platform for affiliate programmes, customer referrals and loyalty points, with tracking, rewards, payouts and reporting.
There is a free plan for small programmes; paid plans scale by programme size, and Thrive is included in Zoho One.
Yes. Orders and customers flow from Commerce, and Thrive also connects to CRM, Campaigns and other e-commerce platforms.
Yes, with commission rules, payout schedules and partner dashboards.
Yes, with points for purchases and actions, tiers with benefits, and redemption rules.
It includes checks such as self-referral detection and approval steps; configure them before launch.
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What is Affiliate Marketing? Affiliate marketing is a process in which an affiliate earns a commission from marketing another person’s/businesses products or services. An affiliate promotes the product/service on their website, customers click on the product/service which in turn converts to a sale, the company then pays the affiliate. The …
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