Plan a month of posts in an afternoon, and see what actually works.
Zoho Social is Zoho's social media management app. It lets you connect your business accounts, plan posts on a shared calendar, schedule them in advance, monitor mentions and conversations and measure what works, all from one place. On higher plans it connects to Zoho CRM, so leads and conversations from social media land on the right customer record. This guide covers what Zoho Social does, what it costs and how to set up a scheduling routine your team can keep. It is part of our Marketing & Commerce guide. Prefer to watch first? Our video walkthrough of scheduling in Zoho Social shows the steps on screen.
Connect your social accounts to a brand in Zoho Social, plan posts on the publishing calendar, schedule them individually or in bulk, use SmartQ to suggest posting times, then review analytics to see which posts drive engagement. Paid plans start at $15 per month, or $10 billed annually, with CRM integration on the Premium plan.
Create a post once, customize it for each network and schedule it for a specific date and time. The calendar shows everything planned across your channels, so gaps and clashes are easy to spot.
Upload a batch of posts at once, which suits teams that plan content a month ahead or run recurring series.
SmartQ analyzes when your audience is most active and suggests times to post, so you are not guessing.
Track mentions, comments, keywords and competitors in monitoring columns, so you can respond quickly and spot opportunities.
On the Premium plan, messages and comments from your channels, including messaging apps such as WhatsApp and Telegram, arrive in one inbox for the team to handle.
See reach, engagement and follower growth by channel and by post, and build reports to share with your team or clients.
Team members can draft posts for approval, and Zia, Zoho's AI assistant, can help draft captions and hashtags within a monthly credit allowance.
| Plan | Monthly billing | Notes |
|---|---|---|
| Free | $0 | Basic publishing for trying the tool |
| Standard | $15 per month ($10 billed annually) | 1 brand and 1 user, core publishing and calendar |
| Professional | $40 per month | 1 brand and 1 user, adds bulk scheduling, deeper publishing and monitoring |
| Premium | $65 per month | Team collaboration, social inbox, reporting dashboard, Zoho CRM and Desk integration |
| Agency and Agency Plus | $320 and $460 per month | Multiple client brands, client reports |
Annual billing reduces the monthly price, and extra team members and brands are available as add-ons. Zoho adjusts prices by region, so check the current Zoho Social pricing page. Zoho Social is included in Zoho One. For a review of whether it is right for you, see Is Zoho Social worth it?
Most small businesses with more than one person handling social media end up on Premium, because collaboration and the inbox matter once two or three people are involved.
Create a brand in Zoho Social and connect each business account you manage, such as Facebook, Instagram, LinkedIn and X.
Invite team members and set who can publish directly and who needs approval.
Decide your posting rhythm per network, such as three LinkedIn posts and five Instagram posts per week.
Draft the first month of posts, using the calendar to balance topics and formats.
Schedule posts individually, or prepare a batch for bulk scheduling.
Turn on SmartQ suggestions, where your plan includes them, and test them against your usual times.
Set up monitoring columns for your brand name, key topics and competitors.
| Content type | Example | Share of posts |
|---|---|---|
| Helpful tips | A how-to related to your service | About 40 percent |
| Proof | Case studies, results, reviews | About 20 percent |
| Behind the scenes | Team, process, events | About 20 percent |
| Offers and calls to action | Webinars, guides, consultations | About 20 percent |
These shares are a starting point. Adjust them once analytics show which types your audience engages with most.
When several people contribute, set clear roles. Contributors draft posts and submit them for approval, and an approver checks tone, accuracy and links before publishing. Agree on response owners for comments and messages, and a maximum response time. A short weekly review of the coming week's calendar catches clashes with launches, holidays or news events before they go out.
Monitoring columns are useful beyond your own mentions. Track questions about your service area, competitor names and industry hashtags. When someone asks for a recommendation or complains about a competitor, a quick, helpful reply can start a conversation that becomes a lead. Log those conversations in Zoho CRM so sales can follow up.
On the Premium plan, Zoho Social integrates with Zoho CRM and Zoho Desk. Interactions from social media can be linked to CRM leads and contacts, so sales and support see social conversations alongside emails and calls. Our article on Zoho CRM social media integration explains the benefits in more detail.
Treat the first three months as a test: post consistently, measure clicks and conversations, then double down on the networks and formats that bring results and drop the ones that do not.
Monday: review last week's analytics and note the two best and worst posts.
Tuesday: draft and schedule the coming week's posts, using SmartQ suggestions where available.
Daily: spend ten minutes on the inbox and monitoring columns, replying to comments and messages.
Friday: check that next week's calendar is complete and approved.
A routine like this takes a few hours a week and keeps your channels active without social media taking over anyone's job.
Connect your accounts to a brand, create a post, customize it for each network, then choose a date and time or use SmartQ suggestions. You can also schedule many posts at once with bulk scheduling.
Zoho Social has a free plan, then Standard at $15 per month ($10 billed annually), Professional at $40, Premium at $65, and Agency plans from $320 per month. Prices vary by region.
Yes, on the Premium plan. Zoho Social integrates with Zoho CRM and Zoho Desk so social interactions can be linked to leads, contacts and tickets.
SmartQ analyzes when your audience is most active and suggests the best times to publish posts on each channel.
Yes. Zoho Social is one of the apps included in a Zoho One subscription.
Yes. Zoho Social supports bulk scheduling on its higher plans, so you can upload a batch of posts with dates and times instead of scheduling each one individually.
Zoho Social supports the major business networks, including Facebook, Instagram, LinkedIn, X and YouTube, plus Google Business Profile and others, with messaging channels such as WhatsApp and Telegram in the Premium inbox. Check Zoho's current list for your plan.
The right setup, approvals and calendar make consistent posting easy and connect social activity to real leads.