Running a business is hard enough. You have a CRM to track leads and clients. But something’s still off. Your team sends emails, but they don’t all sound the same. Some feel too casual. Some too pushy. Others? Just ignored.
That’s a real problem. And the good news? It’s fixable. We show you how to do it in this short video and along this blog:
Most business owners we meet have a CRM. That part is done. They’ve invested in the system, added their contacts, and maybe even set up some automations. But here’s where things go sideways: the follow-up. The emails sent after a missed call or after someone fills out a form, they’re written by hand, by different employees, in different tones, with no consistency and no way to measure results. It’s like having a team of salespeople all using a different pitch. No wonder things fall through the cracks.
What if there were a way to fix that? A way to write great follow-up emails quickly, keep the tone on brand, and actually know whether they’re working? That’s what we’re doing for clients, and here’s how it works.
Start by using ChatGPT, a free tool that acts like a supercharged copywriter. You don’t need to be a tech expert to use it. Just open the website, create an account, and type a simple message. Something like: “Write five follow-up emails for leads who didn’t answer a sales call. Make the last one a breakup email.” That’s it. Within seconds, you’ll have a full drip campaign ready to go. You can even ask ChatGPT to use a different style (like storytelling) if you want to make the emails feel more human and less robotic. It’s fast, it’s flexible, and it doesn’t cost a thing.
Once those emails are ready, you can load them directly into your CRM as templates. This part is important because it turns every email from a one-off task into a system. Your team won’t need to guess what to write. They just pick the right template, personalize it if needed, and hit send. Better yet, you can set it all to run automatically, so the right emails go out at the right time without anyone lifting a finger.
But writing the emails is only half the job. The real power comes from tracking what happens next. Your CRM will show you who opened the email, who clicked on the link, and which messages led to bookings or replies. That’s where the learning starts. If no one is opening your email, it’s not the content, it’s the subject line. That’s the first red flag. But if people open the email and don’t take action, now you know the message itself needs work. With this data, you’re no longer guessing. You’re adjusting based on facts.
Over time, this creates a feedback loop. You test subject lines, tweak messages, and see what performs best. You stop wasting time writing emails that don’t convert. Not only that, but you stop relying on “hope” as a strategy. And most important of all, you close more deals because every lead gets followed up with the right message at the right time.
This approach doesn’t take weeks to implement. It takes a few hours. And once it’s in place, your CRM becomes a real growth tool, not just a contact database.
At Amazing Business Results, this is precisely the kind of system we recommend to our clients. It’s simple, practical, and designed to turn attention into action because that’s what drives growth.
If you’re still relying on manual follow-ups and crossed fingers, now is the time to fix it.