Chicago Construction Firm Fixes Ad Spend Waste with Zoho CRM & Campaign Tracking
A mid-sized construction firm in Chicago ran multiple marketing campaigns across Google Ads, Facebook, and social media — yet couldn’t tell which efforts were actually generating new clients. The company used ClickUp for task management but lacked visibility between marketing activity and sales results.
Amazing Business Results (ABR) implemented a connected marketing framework using UTM tracking, telephone monitoring, and structured workflows inside ClickUp. The result was a clear, data-driven view of which campaigns delivered qualified leads — giving the team confidence in every marketing decision.
Despite an active digital presence and steady project demand, the company’s internal systems told a different story. Campaigns were disorganized, tracking was inconsistent, and marketing decisions were based more on instinct than data. Without clarity, time and budget were wasted on campaigns that didn’t convert — while high-performing ones went unnoticed.
ABR helped transform their scattered setup into a unified structure, connecting every click, call, and task to measurable outcomes.
The client operates in the construction and renovation industry, serving both residential and commercial clients across the greater Chicago area. With fifteen full-time and eight part-time employees, the company managed projects, client communication, and marketing efforts internally using ClickUp. However, as lead generation grew more complex, the lack of proper tracking tools made it difficult to understand which marketing channels truly drove revenue.
The firm’s marketing and task management systems worked independently, creating confusion instead of clarity.
Key issues included:
Multiple marketing platforms with no unified reporting
Manual lead attribution and inconsistent campaign tracking
Underutilized ClickUp setup with limited visibility between teams
No way to measure call-driven leads or identify ROI per campaign
Difficulty linking web traffic and form submissions to real projects
ABR positioned Zoho CRM as the company’s command center for campaign visibility and marketing intelligence. The team introduced structured tracking and connected systems that allowed managers to understand lead flow from first click to signed contract.
Key actions included:
Implemented UTM parameters for all Google, Facebook, and social media links
Added telephone tracking to monitor calls generated from ad campaigns
Created dedicated landing pages for each marketing initiative
Restructured ClickUp for better task visibility and collaboration
Guided the marketing team to analyze and optimize lead generation performance
With ABR’s guidance, the construction firm restructured its marketing operations from the ground up. Each campaign link and landing page was tied to measurable data inside Zoho CRM, allowing the team to see where every lead originated. ClickUp became the hub for marketing coordination — linking ads, tasks, and results in one place.
As clarity increased, the team began reallocating budget toward proven high-converting campaigns, while reducing spend on underperforming ones. Coordination between marketing and operations improved significantly, allowing the business to focus on closing qualified leads instead of chasing noise.
Results included:
Full visibility into campaign performance and lead sources
Unified task management and marketing workflows
Improved ROI through targeted, data-driven campaigns
“Our campaigns finally make sense. We can see where every client comes from and adjust fast when something isn’t working. Zoho gave us the visibility we were missing — and with ABR’s setup, everything connects perfectly.”
Amazing Business Results is a Zoho Premium Partner, Certified Zoho Developer, and Zoho Apps Trainer with in-depth expertise across the entire Zoho suite.
Since April 2013, the ABR team has built hundreds of CRM and AI systems to help businesses automate processes, save money, and operate with less stress.
When you work with Amazing Business Results, you gain a trusted strategic partner who can help you design and implement the right software solutions to manage and grow your business successfully.
Amazing Business Results Offers:
- Zoho apps customization and architecture for small to mid-size businesses
- Zoho training sessions
- Weekly interactive webinars to answer clients’ questions
- Updates on Zoho’s new features and services
- A YouTube channel with hundreds of videos related to Zoho and its features.
With Amazing Business Results as your Zoho consultant partner, you get the most out of Zoho and the confidence of working with someone who can answer all your questions and find solutions to your business problems.
Looking to automate your business and have the best Creator in the world? Searching for a partner to take you to the next level? Click on the button below and connect with us today!