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Case Study
Healthcare Industry

Dr. Wiser


Elevating Plastic Surgery Practices: Dr. Wiser's Success with Zoho Implementation

Executive Summary

Dr. Wiser, a renowned plastic surgeon based in New York City, experienced immediate gratification upon implementing Zoho in his practice. In the competitive medical field, where understanding lead sources and effective management is costly, Zoho provided comprehensive solutions that transformed Dr. Wiser's approach to patient care and business operations.


Dr. Wiser, initially a military physician, transitioned to plastic surgery, combining skill and patient care to enhance the quality of life for his patients. With a focus on advanced reconstructive surgery techniques, he recognized the importance of transparent data and analytics to advance his practice.

The Business

Dr. Wiser's plastic surgery practice reflects his commitment to enhancing patients' quality of life through advanced reconstructive surgery techniques. With a background in military medicine and special forces training, he brings a unique blend of skill and compassion to the field.

In the competitive realm of plastic surgery, Dr. Wiser's practice stands out, embracing a modern approach that goes beyond conventional procedures. He recognizes the importance of a strategic and data-driven approach in both patient care and business operations.

Combining his medical expertise with training in epidemiology, Dr. Wiser employs transparent data and analytics to navigate the complexities of the medical business. This fusion of proficiency and a data-driven philosophy positions his practice at the forefront of innovation, ensuring continued growth and success.

The Challenge

In the competitive and expensive landscape of the medical field, Dr. Wiser faced the formidable challenge of understanding the sources of leads and efficiently converting them into patients. As he reflects, "Converting leads is the gateway to my private practice, and they are very expensive. I didn't know what was happening, and you cannot learn without having the data."

The complexity of the medical business, coupled with the high cost of lead generation, posed a significant obstacle. Dr. Wiser recognized the need for transparency in data and analytics to address this challenge effectively. The quest for a solution led him to seek a partner that not only understood the intricacies of his practice but also provided clear and actionable insights to drive success.

Finding a Solution

As a Ph.D. student trained in epidemiology, Dr. Wiser sought a transparent data solution for his practice. Zoho, with its comprehensive features, became the ideal partner, providing clarity in lead conversion, response times, and overall business insights.

Implementation and Results

Upon implementing Zoho, Dr. Wiser witnessed immediate gratification. The system's comprehensive nature allowed him to convert leads effectively, understand response times' impact on conversion rates, and organize patient information in a centralized manner. Zoho's analytics empowered Dr. Wiser to take a new direction, improve business strategies, and educate his team.

What would you say publicly about Zoho?

Dr. Wiser has conveyed his appreciation for Zoho, noting that the platform has significantly impacted his plastic surgery practice. He pointed out that Zoho's comprehensiveness has proven indispensable, providing solutions that align seamlessly with the growth of his business. Dr. Wiser has highlighted the immediate benefits of Zoho, stating that the transparency in data and analytics addressed a crucial need. In a competitive medical field where lead conversion is both expensive and challenging, Zoho's clear and transparent details delivered immediate gratification. Additionally, Dr. Wiser has underscored the importance of response times facilitated by Zoho. Even during after hours and weekends, the system ensures swift engagement, preventing the loss of leads. This, coupled with Zoho's organized view, allows for efficient lead management, with the practice manager identifying leads for prompt follow-up the next morning. Furthermore, Dr. Wiser emphasized that Zoho's impact extends beyond data, providing a comprehensive view of his practice dynamics. From lead initiation to quoting and payment processing, Zoho streamlines operations, empowering him to steer his practice in a new direction, improve strategies, and ensure all critical data and notes are centralized for seamless access and continuous improvement.

Partner Bio:

Lior Izik, owner and founder of Amazing Business Results, is a Zoho Premium Partner, a Certified Zoho Developer and a Zoho Apps Trainer who knows the system inside and out.

For over 15 years, he’s built hundreds of CRM systems for his clients to help them automate their processes, save money and manage their businesses with less stress.

When you work with Lior, you get his business skill set and a Zoho Partner who can help you find the best software solution to manage and grow your business successfully.

Amazing Business Results Offers:

  • Zoho apps customization and architecture for small to mid-size businesses
  • Zoho training sessions
  • Weekly interactive webinars to answer clients’ questions
  • Updates on Zoho’s new features and services
  • A YouTube channel with hundreds of videos related to Zoho and its features.

With Amazing Business Results as your Zoho consultant partner, you get the most out of Zoho and the confidence of working with someone who can answer all your questions and find solutions to your business problem.