Feedback is only useful if it reaches the person who can act on it. Zoho Survey collects it, from a two-question NPS after a support ticket to a forty-question research study, and on the Pro plan writes responses onto the contact in Zoho CRM, so the account manager sees a low score before the renewal call. This guide covers what it does, the free plan’s limits, and how to run surveys people finish. It is one of the Marketing & Commerce apps in Zoho One.
| Plan | Highlights |
|---|---|
| Free | 10 questions and 100 responses per survey, unlimited surveys, basic reports |
| Plus | More questions and responses, logic, Zoho Sheet integration |
| Pro | Zoho CRM integration, more responses, advanced reports |
| Enterprise | Highest limits, team features and controls |
Paid plans are per user per month, billed annually, with prices that vary by region and change over time; confirm current figures on the official Zoho Survey pricing page. Survey is included in Zoho One, which is how most Zoho customers get the Pro-level CRM integration.
Pricing checked October 2026. These are Zoho’s published rates at the time of writing. They change over time, vary by region and currency, and may differ inside Zoho One, so confirm the current figures on the official pricing page linked above before you decide.
| App | What flows |
|---|---|
| Zoho CRM | Responses on the contact or account; low scores can trigger tasks or workflows |
| Zoho Desk | Satisfaction surveys after tickets close |
| Zoho Campaigns | Surveys sent as campaigns, with responses segmenting lists |
| Zoho Sheet and Analytics | Raw responses for analysis and dashboards |
SurveyMonkey has deeper research features and benchmarks; Typeform has a more conversational form design. Zoho Survey’s case is the CRM and Desk integration and being included in Zoho One, which makes it the natural choice for customer feedback tied to records rather than standalone research.
| Type | Use it for |
|---|---|
| NPS (0 to 10) | Loyalty tracking over time |
| Rating scale | Satisfaction with a specific interaction |
| Single and multiple choice | Preferences and facts, easy to report |
| Matrix | Rating several items on one scale, used sparingly |
| Open text | The why behind a score; one per survey is enough |
| Ranking | Priorities, when respondents know the options |
The value of connecting Survey to CRM and Desk is automation. A closed ticket triggers the satisfaction survey. A score of six or below creates a task for the account manager and tags the account. A nine or ten triggers a review request. A quarterly NPS run segments customers for Campaigns by score band. None of this needs code; it is workflow rules reading survey responses on the record.
Surveys tied to CRM records are not anonymous, and respondents should know that. For employee engagement or sensitive research, run the survey without identifying fields and keep it off CRM. Survey supports anonymous collection, consent text and data retention settings; use them deliberately depending on what you are asking.
Reports filter by any question or respondent field, cross-tabulate answers, and show trends across repeated surveys. Results can be shared as a live link, scheduled by email, exported to Zoho Sheet or Excel, or pushed into Zoho Analytics for dashboards that combine survey scores with revenue and support data. For leadership, a one-page summary with the score, the trend and three themes beats the full report.
The free plan is enough to learn the tool and run an occasional internal survey, but its per-survey limits of 10 questions and 100 responses rule out real customer programmes. Plus adds logic and higher limits for teams that survey regularly without CRM. Pro is the plan for customer feedback tied to records, because that is where the Zoho CRM integration starts. Enterprise suits larger teams needing collaboration, controls and the highest response volumes. Zoho One customers get the integrated tier as part of the suite, which is why most ABR clients run Survey from Zoho One rather than standalone.
Short answers, drawn from the guide above.
Zoho Survey is Zoho's survey tool: templates for NPS, satisfaction and research, question logic and piping, multilingual and offline collection, reports, and integrations with Zoho CRM, Desk and Campaigns.
Yes, with limits of 10 questions and 100 responses per survey. Paid Plus, Pro and Enterprise plans raise limits and add integrations, and Survey is included in Zoho One.
Yes, on the Pro plan and above and in Zoho One. Responses attach to the contact or account, and workflows can act on scores.
Yes. There is an NPS template, and scores can be reported over time and written to CRM.
Yes. The mobile app collects responses offline, for events and field work, and syncs later.
Yes. One survey can carry several translations, and respondents pick their language.
Yes. With the CRM integration, responses sit on the record and CRM workflow rules can create tasks, update fields or send alerts based on scores.
Demos and tutorials picked for this section. Subscribe to the ABR channel for more.
Every article filed under this category, newest first.
Zoho Survey allows you to sync survey responses directly into Zoho CRM, making it easier to automate follow-ups, enrich records, and improve reporting. In this guide, we’ll walk through how to connect Zoho Survey to Zoho CRM, explain the difference between Production and Sandbox environments, and highlight a key advantage Zoho Survey has over Zoho Forms.
We configure Zoho apps around how your business actually runs, connect them to the rest of your stack and train your team. ABR is a Zoho Premium Partner with 2,000+ completed projects since 2013.
Guides, tools and training from the most reviewed Zoho Partner in the world.
Start your free Zoho One trial, no credit card required: USA | Canada | Europe
