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Case Study
Video Production

New Pace Productions


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Executive Summary

New Pace Productions is a premier video production house for small to medium-sized enterprises. As their business has grown, their need for a fully integrated business platform has also evolved.

After years of using a manual system that utilized separate programs and plug-ins, they found the solution to their business management needs in Zoho’s integrated business system —Zoho One.

Working closely with their Zoho consultant partner, Lior Izik of Amazing Business Results, they’ve implemented an all-in-one platform that seamlessly integrates all the applications they need to manage and grow their business.


New Pace Productions was using a variety of programs for their business processes. They had a sales CRM, a customer support platform and several other applications and plug-ins for their other business functions.

“We had a manual, patchwork system that was time-consuming and difficult to use. We needed an all-in-one platform that seamlessly integrated all our business functions into one easy-to-use system.” says founder and partner JC Costa.

The Business

New Pace Productions has grown from a small operation to a thriving video production house with a diverse portfolio and a well-rounded skill set.

Their deliverables include explainer, sales and product videos as well as videos for training and education.

The company now does over 200 jobs per year, all of which need to be produced, managed and invoiced.

The Challlenge

“When we started out, Excel was the right fit for our needs. We used it to manage customer data, budgeting, sales forecasts and more,” says Costa.

But Costa soon discovered that Excel wasn’t enough to manage all their business processes.

“We have many different packages and each job is customized so those packages need to be tweaked to accommodate that customization,” says Costa. This means the budget is also customized and that’s all tied into production.

“We were looking for a seamless business management program that could organize, track and process every aspect of our rapidly growing business.”

They tried different CRMs and added other tools and applications for specific needs like document signing, proposals, etc. But they discovered that jumping from one application to the next and seeking out and adding new ones as needed was overwhelming, error-prone and expensive.

Finding a solution

They began searching for an all-in-one platform that could manage all their business functions.

“There are various all-in-one platforms out there,” says Costa. “But the most important thing for us was that they integrate and work seamlessly with each other.

“When we discovered Zoho and Consultant Partner Lior Izik, we knew we’d found our wow factor.”

With over 50 applications, Zoho One has a software solution for all their business needs. And they’re fully integrated to facilitate streamlined processes.

With the help of Consultant Partner Lior Izik, they built a software ecosystem that automates the unique business processes required to manage and track their large volume of work.

“Lior is not only a Zoho-certified developer, he also has a strong business background that was critical in helping us determine the most efficient way to customize our Zoho One suite, says Costa.

Implemation and Results

New Pace Productions has been using Zoho One since 2019. From sales and marketing to invoicing, Zoho’s automated processes saves them time and money.

“Almost everyone in our company uses the platform,” says Costa. “we use CRM, Campaigns and Analytics to promote the business, engage prospects and track leads. And we use programs like Workdrive and Zoho Sheets to track and collaborate on projects.

“We knew exactly what we needed to do because we’d been doing it. We’d just been doing it manually. With Zoho One, our processes are automated. We’re able to save time and money. Additionally, our sales and marketing automations are helping us convert more leads to deals. Zoho One is helping us save money and boost sales.”

What would you say publicly about Zoho?

Today New Pace Production uses Zoho One for every aspect of their business.

“From marketing to production,” says Costa, “we have unique and specific processes that Zoho has been able to automate and build into an integrated system that drastically reduces our manual inputs and frees us up for the creative work of attracting clients and providing world- class video services.

“I would recommend Zoho to any business, regardless of size, looking to automate their business processes, integrate their functions, and save money and time and reduce headaches.”

Partner Bio:

Lior Izik, owner and founder of Amazing Business Results, is a Zoho Premium Partner, a Certified Zoho Developer and a Zoho Apps Trainer who knows the system inside and out.

For over 15 years, he’s built hundreds of CRM systems for his clients to help them automate their processes, save money and manage their businesses with less stress.

When you work with Lior, you get his business skill set and a Zoho Partner who can help you find the best software solution to manage and grow your business successfully.

Amazing Business Results Offers:

  • Zoho apps customization and architecture for small to mid-size businesses
  • Zoho training sessions
  • Weekly interactive webinars to answer clients’ questions
  • Updates on Zoho’s new features and services
  • A YouTube channel with hundreds of videos related to Zoho and its features.

With Amazing Business Results as your Zoho consultant partner, you get the most out of Zoho and the confidence of working with someone who can answer all your questions and find solutions to your business problem.