It’s not out of the ordinary for businesses these days to commission other companies or individuals to fabricate positive reviews for them. While it’s not the most ethical practice, it’s becoming more common. For the right price, these secondary parties will not only write fake reviews, but they’ll make them sound real enough for the average consumer to believe.
If you know the method, it’s fairly easy to pick out businesses that do this; typically, the reviews will follow a pattern of about several positive or 5-star ones, and then a few on the not-as-great ones ranging from 3-4 stars. In order to stay ahead in the industry, business owners need to understand that fake reviews are just a quick fix to help reputation, and are most definitely not a long term solution.
At Amazing Business Results, we don’t create fake reviews for you. Why? Well, not only does this go against our company values, but we also believe that it prevents businesses from reaching their full potential. When you try and sugarcoat genuine poor reviews with fake positive ones, you’re not solving the issues that your real customers are facing. Not only will this cause you to lose existing clients, but it will deter future ones from doing business with you.
It’s as simple as this: you can’t fake good service. If your company isn’t living up to the quality promised in your reviews, people are going to quickly figure it out and former customers who feel cheated will come back to further tarnish your business’ reputation. Remember that one poor review can damage your reputation; you’ll require multiple positive ones to try and reverse the damage.
For example, one of our clients had next to no reviews when he first approached us. He’d already talked to a few marketing companies, all of whom offered the solution to fabricate reviews for him. This particular client has a deep sense of integrity and professionalism, and had no interest in “shady business”. After reviewing his business and sales tactics, it turned out that he was already doing a great job of running his business; the only area that needed improvement was the process that he was using to try and get reviews from his customers. Once we realized this, we were able to develop a strategy to help him get the reviews he wanted. Once our strategy was put into effect, it didn’t take long for the reviews to start pouring in. As this particular business owner valued quality and providing his customers with a pleasant experience, his customers were happy to refer and recommend his business. As a business owner, you can’t fake good service if you want to build a prosperous and healthy business that continues to grow.
So, how can we determine where your business needs improvement? We start by administering a comprehensive analysis of your entire business to identify exactly where your company needs to improve. From here, our expert trainers work with the your employees and teach them proven techniques and business strategies to overcome these issues and improve your business.
The end goal is that your customers receive quality service on every level. A savvy business needs to be able to anticipate their customers’ every need and inquiry, so these can be fulfilled even without asking. Refining your focus on certain services can make a huge difference for most companies, as there are often several areas where a company isn’t fulfilling its full potential.
The business world is more competitive than ever and the only way to stay ahead of your competition and be successful is to go above and beyond for your customers, and provide them with a level of customer service that will keep them coming back year-after-year.