Conversion Analysis

What’s the the value of working with Amazing Business Results? We direct quality traffic to your website and convert it into sales or other actions that are valuable for your business (e.g. booking an appointment or filling out a form).

If your online business is sending its advertising traffic to your company homepage, you need to rethink your strategy. Here’s why:

For example, say a consumer named Alex clicks on an ad for blue Nike shoes.
That ad sends Alex directly to the company’s website. On the website there are many shoes of different styles and colours. 

Alex was searching for blue shoes, and isn’t interested in other colors and quickly loses interest in this website. So, why didn’t the ad direct Alex to a landing page that displays what Alex was originally searching for – blue Nike shoes?

Think of it like this; if a customer goes into your store and asks you for blue shoes, are you going to send them into the storage room to find the shoes themselves? No, you wouldn’t, but this is what your business is doing on the web.
Think of of landing page as online salespersons who all specialize in one area. Each salesperson’s job is to provide consumers with a captivating offer and to make the transaction as easy as possible.

Once your landing pages are created, it’s time to test them – the most important aspect of the whole process. The goal is to determine what strategy is going to work best for your company. One strategy might produce amazing results for one business, but be disastrous for others. For this reason, you should never rely on “best practices” when it comes to doing business online.

Remarketing is one example of a best practice. What’s remarketing? This is when you visit a website and see another company’s banners all over it. While this might be valuable for some businesses, it’s not going to work for everyone. A car dealership, for example, will likely benefit from remarketing, as a car sale or promotion usually last longer than a few days. If your business specializes in say fridge repair, remarketing won’t work as when a fridge is broken a potential customer only has a few hours to locate someone to repair it. So, while remarketing might work well for one business, you can’t use as a blanket solution for every business.

Once you approve the landing pages, we then create multiple versions of them with minor changes, known as A/B testing. The simplest explanation of A/B testing is comparing one version to another to determine which version is the most successful with your clients. The success can be determined by a couple of things, such as a sale, a lead, or a click to another page. This will all depend on what your business is targeting.

At Amazing Business Results, the success of our clients is very important to us. We aren’t looking for short-term clients as this type of work requires time in order to see results. Our goal is to build long-term relationships by providing our clients with constant measurable improvement.

This is an ongoing process because your customers evolve and the products and services they need change will change; in order for your business to succeed and evolve with your evolving consumers, you need to be able adjust and optimize advertising and landing pages. For example, ads that wanted to emphasize urgency used to have multiple exclamation marks. Eventually people started to view excessive exclamation marks as spam, and this trend went out of style.

Our goal is to drive quality traffic to your landing or service page. By quality traffic, we mean consumers who are actually looking for what your business has to offer. We provide your website with quality landing pages that are created by highly skilled content writers who are skilled at marketing for different industries. Our content writers create content based on a thorough analysis of your business and market and a complete understanding of your company’s needs. We aren’t here just to bring you leads, but rather to convert those leads into results for your business.

When leads don’t convert into sales, we offer proper training for your sales team; our trainers and speakers teach your employees how to maximize conversions through phone calls, email and on LinkedIn, and how to convert leads into closed sales.

Business Analysis is a service that every company needs in order to stay ahead in an ever changing market. What it entails is analyzing your business in the same way a potential consumer would. We search for your company, products, and services and review how enticing the results are, and how they can improve. We review your different social media assets to identify that areas need to be optimized for better results. One of the biggest areas we work on is determining how you rank compared to your competition. We also look at whether or not your business is adequately answering customer inquiries, and fulfilling any need they may have. We even review what your customers have to say, to see if they want to see improvements in your company’s interaction with the market. Once our analysis has been completed, we put together a detailed report that outlines a plan of action to remedy any issues that stand in the way of your business’ growth.

Some Factors to Consider:

“Best practices” aren’t going to be beneficial for every business. Using A/B testing as an ongoing strategy will help you determine what works best for your business.

It’s going to take an average user a bit of time to understand the flow of your website. Keeping your website consistent with the same colour scheme, navigation, and other marketing elements will help them understand faster. You must keep your website consistent to avoid confusing potential consumers.

If you have sliding pictures on your site, it’s time to have them removed. Based on consistent testing, sliding images lead to less conversions.

When it comes to advertising, going with your gut is not a viable option. Test your ads to determine what works and what doesn’t.

Achieving a high conversion rate online combines using persuasive sales skills with a simple,  effective design that uses pictures and/or videos to properly convey your message in the most appealing way possible. Again, you’re going to need to test this to find out what works for your market.

As in any industry, you need a defined process to create and test your marketing plan. It has been proven that a solid marketing plan can more than double the volume of your leads and turn them into conversions.

One of the most effective way to improve your business is to think like a consumer. Simulate the customer experience and experience your business from the perspective of your customers. This is can show you problem areas in a new light.

There needs to be one, consistent message that you are sending out. Keep this in mind when setting goals and make sure that they are aligned with your advertising, landing pages and sales team.

Respond to your customer’s service request; make sure that your customers know exactly how much you value their business. You can do this by asking them how your services can improve, what they would like to see or what’s missing for an improved customer experience. When you understand how your customers view your business, you can make Improvements more easily from the data gathered.

Landing pages are critical to your company’s success and should be your utmost online priority. When used properly, these pages can bring tremendous value. Value can be defined as sales, leads or reputation.

While testing your campaigns, make sure to record all issues that you notice, and have them replaced with proper solutions, and then test them again.

From our experience, most sales teams can be far more effective by making a few adjustments. They require proper sales training and monitoring for maximized results.

Make sure your marketing and sales plans are solid. What if the advertising is amazing, but the landing page isn’t converting sales? What if the landing page is great, but the sales team isn’t properly trained? What if there isn’t consistency? What if the leads aren’t being delivered properly from the website? In order to reach your goals, you need to examine every element of your sales process, and make whatever changes necessary for optimal performance.

At Amazing Business Results, we offer a free consultation and audit of your existing website and online presence. We work with you to understand how your business’ website converts leads to sales, and how to optimize this process for future success.


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