In each chapter, a common business problem is defined, a specific solution is offered, and the rationale is discussed. Informed by spectacular failure and staggering success, this honest and self-reflexive “formula” encourages constant reevaluation and evolution to help business owners optimize their process in any market. The reader is taken beyond a static business curriculum and made to understand the philosophy behind the moves being made.
The Entrepreneurial Evolution is written in a simple format that puts its lessons in reach of anyone. Filled with stories, dotted with humour, and supplemented with illustrations, each chapter contains actionable advice that is easy to implement, and concludes with a concise “elevator pitch” to reinforce the bottom-line message.