AMP WordPress Plugin

Prospects call us everyday and ask, “how do I make my WordPress site AMP ready?” This is a common question asked by everyone in the digital space, as over 75 million websites are built on WordPress.

Here, we’ll walk you through your options for converting your website built on WordPress into an AMP site, and the problems you will face with each one.

Option 1: WordPress plugin to convert HTML to AMP

This is a turnkey solution but have limited results. Based on our experience, past conversions have led to the following problems:

  1. Plugins work only for some websites. This page shows reviews of fellow developers and website owners who tried the plugin; in many cases, they experienced errors, detailed in their reviews here.
  2. AMP was created based on the need to have websites that load fast, and better fit on mobile browsers. The goal is to speed things up and to display an optimal view of your website on any browser that supports AMP, including commonly used devices such as iPhone, Android, Blackberry or tablets.  However, if the way your website adopts AMP only consists of replacing the code from HTML to AMP, your website still won’t be optimized for mobile browsing, as photos and other media remain large in size and not converted to AMP. This results in slower site loading speed, defeating the very purpose of AMP.
  3. AMP is sensitive to JavaScript – it’s because instead of JavaScript as we know it, Google uses an off-the-shelf version of JavaScript to emulate the language’s functions, without the frills and loading times. However, almost every WordPress plugin used in websites like yours is built with a JavaScript component. This poses problems in the conversion. When this happens, your website could still be an AMP site, but it will not pass the Google validation. Learn more about the AMP validation process here.
  4. AMP is a new language, and it is being updated on a weekly basis. There is no plugin that can monitor the AMP progress and adapt to its changes in an instant.
  5. All the AMP plugins available so far only work partially (if they actually work) – and they work only on posts, and not across all the site pages.

The upside of AMP plugin for WordPress is the price. But even with it, there’s no real advantage to the plugin, as it does not pack the full power of an AMP site.

Option 2: WordPress AMP custom theme development

  1. AMP will be used both on mobile and the desktop. It will result very fast response times across all browsers.
  2. Accelerated Mobile Pages (AMP) will work on all the website sections, and not only on posts, as opposed to the plugin.
  3. A professional team can analyze your website in advance, and adjust all the media assets to be fast and efficient.
  4. Unsupported plugins will be adjusted to work on AMP.

A possible downside of developing a custom AMP theme for WordPress is the cost of resources needed. An average AMP theme will cost $4,000, and will take 2 weeks of work.



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